How to Connect HubSpot CRM to Monster Leaderboards
Integrate Monster Leaderboards with HubSpot to automatically sync player registrations as Contacts in your CRM. This allows you to capture event leads in real time and follow up with them after your event.
What You’ll Need
Before getting started, you’ll need:
- A HubSpot Private App Access Token
- The correct permission scope: crm.objects.contacts.write
Step 1: Create a Private App in HubSpot
- Log in to your HubSpot account
- Click the ⚙️ Settings icon (top right)
- In the left sidebar, go to:
Integrations → Private Apps - Click Create a Private App
- Give your app a name (e.g. Monster Leaderboards Integration)
Step 2: Set Permissions
- Go to the Scopes tab
- Search for and enable:
crm.objects.contacts.write
This permission allows Monster Leaderboards to create and update contacts in your HubSpot CRM.
Step 3: Generate Your Access Token
- Navigate to the Auth tab
- Click Create App
- Copy your Access Token
⚠️ Store this token securely — it won’t be shown again.
Step 4: Connect HubSpot in Monster Leaderboards
- Log in to your Monster Leaderboards account
- Go to Integrations (or your CRM settings section)
- Paste your HubSpot Access Token
- Click Connect
Once connected, Monster Leaderboards will begin syncing player data automatically.
Step 5: How Data Sync Works
When a player registers for an event, their details are sent directly to HubSpot as a Contact.
Synced Fields Include:
- Name
- Phone
- Company
This ensures your CRM stays up to date with all event participants.
Why Use HubSpot?
Using a dedicated provider gives you:
Better Deliverability
Emails are less likely to land in spam
Full Branding Control
Send from your own domain and business identity
Scalability
Handle large volumes of event registrations
Tracking & Analytics
Many providers offer open rates, clicks, and delivery insights
Zero-Friction Registration (Smart Contact Handling)
Monster Leaderboards is designed to work seamlessly with your existing HubSpot data.
👉 If a player already exists in your HubSpot CRM:
- Their contact record is updated automatically
- No duplicates are created
- No errors interrupt the registration flow
This “zero-friction” approach ensures a smooth experience for both your team and your event participants.
What You Can Do Next
With your data in HubSpot, you can:
- Trigger follow-up email campaigns
- Assign leads to your sales team
- Segment contacts by event
- Track engagement and conversions
Need Help?
If you run into any issues connecting HubSpot or syncing contacts, our support team is here to help.